American Cheerleader is edited for young people engaged in the athletic activity of cheer leading. It contains articles on both cheer leading and lifestyle topics. Cheer leading-related features include dance routines, competition dates and results, training and safety, and developing peak performances. Lifestyle columns cover skin care and makeup, fashion, health and nutrition, and relationships with peers and parents. Both celebrities who are former cheerleaders and outstanding active cheerleaders and coaches will be profiled in every issue.